The Cost of Home Staging

Should you consider a professional stager for your home before you list it for sale?

Most of us have wandered into new home developments and enjoyed the ambiance of a perfectly styled model home. Of course, we would all like our homes to give that same impression to potential home buyers, but what would that cost? Understanding the options available to you can help you decide what, if any, professional staging makes sense for you and your budget.

What is Staging?

First, it’s important to understand what professional staging includes. The best answer is, “it depends!” It can be as simple as a consultation or as involved as removal of existing furniture and replacing it with designer furnishings. Needless to say, the costs of the two extremes are drastically different. Most homeowners who hire professional stagers are somewhere in the middle.

Staging begins with a tour of the home. The designer will provide recommendations to appeal to the largest pool of buyers. It will surprise you how sometimes the simple relocation of furniture can make a huge impact. The stager might also bring in elements to enhance the décor, such as colorful pillows, lamps, wall art, or carpet. The stager will loan these items to the homeowner for the duration of the listing.

Cost of Staging

Different stagers have different methods of billing for their expertise. Some stagers will charge an upfront fee for an initial consultation, based on the size of the home. If the client agrees to use the furnishings the stager recommends, they may be rented by the month. The costs can range from $300-500 per room per month. Sometimes, often depending on the market, the stager may require a minimum rental period. Many other stagers simply charge a flat rate for their range of services, often determined by the home’s size and the amount of furnishings needed. Thankfully, many stagers will accept payment at the close of escrow.

Professional staging is available to help home sellers ensure that their home is seen in its best light. Just as buyers fall in love with model homes, staging your home can bring a modern feel and entice buyers to write the offer. The best way to start is with your agent to understand your market, competition, and needs.